By Elizabeth Lloyd

DMO’s chief marketing officer believes online travel companies with global growth and revenue strategies should target emerging markets and populations.

The online travel industry and multicultural marketing

PhoCusWright’s “Online Travel Overview: Market Size and Forecasts 2004-2006″ estimates that the travel industry will see greater growth in 2006 than in previous years. Online travel will see its share of this growing industry rise, as well. As a result, PhoCusWright predicts that 2006 will see one-third of all U.S. travel booked online, up from 20 percent in 2003 and 15 percent in 2002.