Marketing to African Americans Online
Friday, December 8th, 2006 | Author: theo | Reaching African AmericansThe African-American online user base is growing as the digital divide narrows — keep up with this growing segment of internet users.
By Debra Aho Williamson
With an online user base of 18.4 million, there are now nearly as many African Americans online as there are teens, according to eMarketer’s figures. There are more African Americans online than there are Hispanics. And African Americans make up a greater percentage of internet users than Hispanics.